As an employer, how do you identify the challenges and needs of LGBTIQ+ employees and other relatively invisible groups? This is a question that many organisations struggle with, yet it is rarely talked about with employees themselves.
To encourage such conversations, we developed the P.INC poster campaign, aimed to make discussions about inclusion, privacy, and data gathering easier in the workplace. The posters are designed in such a way that they create a ‘huh?’-moment as the images and texts are ambiguous on purpose and do not always fit in the work context. The explanation of the poster, the ‘ohh-moment’, is facilitated by an email that contains the aim of the campaign, as well as an invitation for discussion. The poster campaign is a collaboration between members of the Young Academies of Utrecht University and Eindhoven Young Academy.
Yesterday morning, Michiel Kolman 🏳️🌈 and I were briefly interviewed on this topic by De Ondernemer (starting at 19:00).
Want to know more about the P.INC poster campaign? Have a look here.
Poster on sexual orientation as part of the P.INC poster campaign, designed by Studio SociaalCentraal and in collaboration with Workplace Pride.